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Hooked is where we get together with thought-provoking and innovative designers, artists, and illustrators to create one-off and limited edition cruisers. Our ERA Skateboard is their blank canvas and the brief is ‘do what you do best’.

We’ll be exhibiting and auctioning the boards with the proceeds going to our chosen surf and skate charities (more info to follow in due course). Whether you choose to ride it or hang it, the end result is a unique skateboard and an original piece of art.

Introducing our very first Hooked collaboration...